does your website work the best it can for you?
Setting up a website is a pretty simple affair. Most anyone can set up their
own website, either for free or for a small amount of money. But while setting
up a website is simple and easy, setting up a successful website is a whole
different ordeal. There are a lot of aspects involved in determining whether or
not your website is working as it should, and most people have no idea what
these aspects are.
For the most part this is not that big of a deal for those who are just
testing the waters or hosting personal stuff. But for those who are trying to
set up a website for their business, this can be life or death for your
business. So you should ask yourself, Does Your Website "Work?
To answer that question you need to start from the beginning. Go through your
website as if you were a visitor, check all your links and make sure everything
looks nice and works as intended. We have all gone to websites where they had
buttons that led to incomplete or "under construction" parts of the site. That
sort of thing is absolutely unacceptable for a business website.
By simply going through and clicking on everything and verifying it all works
as intended, you can save yourself a lot of grief down the road. It sounds like
a common sense thing to do, but you would be surprised at how many people forget
this simple, yet crucial step.
After that you should again ask yourself, Does Your Website "Work? You might
think you are safe once you checked over everything, but that is just the
technical aspect of it. Yeah, sure, all your buttons work as intended and you
have everything you want, but are people seeing it?
Part of making a working website is ensuring it is getting the traffic it
needs. There are a lot of web designers out there who can design a very pretty
and nice looking website, but that website is not built to utilize SEO and is
difficult to make successful.
There are really two main types of websites in this regard. Formatted ones,
such as some web designers use, and more modular ones, which is what you should
use. You want to be able to freely and easily modify your website to account for
changes Google and other search engines make.
You will also want to include all the things these search engines look for
when determining what page your website lands on. You want to build your website
so that it utilizes all aspects of SEO and gets on the first page.
So when asking Does Your Website "Work, it is not just about the obvious
stuff such as checking all the buttons, but also the more subtle things. Even if
your website is functional and everything works, it is still not "working" if it
does not perform it's role in attracting visitors.
Only once you get people visiting your website and are making money can you
say your website is truly working.